The House is our creative luxury brand & business strategic consultancy

This is for brands who want to achieve higher eight figures and beyond. They are either established brands at a cross-roads in their journey, such as reaching a growth threshold, or those looking to uplevel their position as a true luxury player. We use a four step process to ensure you get the results you set out to achieve:

  • 1. Discovery

    We see ourselves as your partner through this process. Our first step is to fully understand what it is you are trying to achieve - your highest vision - before mapping out where you are now and how to get where you want to be. We will learn as much as we can about you and your business, combining this with expert knowledge and insights from your market, competitors and audiences to ensure you are on the best path forwards that is right for you, your brand and your business.

  • 2. Foundations

    Anything you are trying to achieve needs to be built on strong foundations. This next step is where we distil and optimise your unique offering. We will define your brand’s positioning and strategic direction, including crucially identifying opportunities for commercial growth that are aligned with your brand and you as a leader. This solid base will be used as the foundation for all activity, to help you reach your goals with focus and effectiveness.

  • 3. Growth Planning

    A strategy is meaningless without a realistic action plan for how it will be brought to life. This third step is where we build a solid business growth plan, specific to you, while reinforcing the hallmarks of the most desirable and successful brands in the world.  This plan will include your objectives and the results to measure success by, so we know the brand and business are making significant progress. This stage will also include deciding how to implement your ongoing activity - either using your internal teams, existing agencies or introducing you to our expert network.

  • 4. Strategic Management

    We will serve as your ongoing advisers, managing the key activity we have mapped out for your brand and business growth. We will work with you until your brand and business are in the position we set out from the start. We also offer ongoing Strategic Advisory as needed.

Who is this for?

Ideal for either established brands at a cross-roads in their journey, such as hitting a growth threshold, or those looking to uplevel their position as a true luxury player. The House is also perfect for high-growth start ups wanting to develop, validate and optimise their offering before scaling.

You get global, market-leading, 121 senior advisory that has shaped many of the world's most successful brands, high-growth start ups and niche design-led businesses.  

Packages are bespoke depending on your exact needs. They typically start with a six month program, which can be extended for ongoing strategic advisory, which includes 121 in-depth strategy sessions and daily access to our strategic consultancy, advisory and connection to our network whenever you need it.

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About Joon Haque

"I’m passionate about anchoring creativity with a solid commercial foundation that allows creatives to live their highest potential.

I launched this Collective to champion incredible creatives who put their heart and soul into their work. I want to equip them with the resources to truly thrive on their own terms, so they can continue sharing their gifts for many years to come. Imagine how many people they will touch and inspire through their work. Imagine how much more beautiful the world will be because of it. 

Joon Haque - Creative Brand & Business Advisor;

Founder of Beautiful World Collective

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“Working with you and your team has really changed the way we think about our brand and our place in this industry. It’s reassuring to know we are building something so strong and I know we’re in a safe pair of hands. Looking forward to continuing this great work with you.”

Miles, London - Creative Director

“I love working with you. You’ve been so good and patient, taking the time to work in all the things I want to do with my brand. This has been fun and I wasn’t expecting that. Now I know we’re on to something and it’s going to be huge. Looking forward to building this with you and can’t wait to see where we’re going to take it from here.”

Sarah, LA - Fashion Designer

“What a joy. If you are looking for practical business building advice, solid strategy and a flair for creativity - this is it. You found it. Joon and Beautiful World Collective are inspiring and genuinely want you to do well. So generous with ideas. If only more consultancies were like this.”

Frank, Berlin - Bespoke Accessories Brand

“A rare breed of business minded and a creative whizz. It's uncommon someone has both sides of understanding what makes a commercial success as well as being a creative force, but Joon defies this and presents both in one person. And she's down to earth and great to work with. Always positive and level headed in any situation, she's ace.”

Simon, New York - Men's Grooming Brand

“If you're looking for a great strategist that understands business as well as how to make a luxury brand desirable, Joon is it. I can't recommend her highly enough.”

Oliver, London - Homeware Brand

“Working with Joon has always been a pleasure. She has a knack for uncovering the main challenges in a business idea, before working up a simple and effective strategy to ensure all parties know what they're doing and can move forwards. If you want clarity in your business and to build brand appeal, this is your woman.”

Lauren - London, Interior Designer

Let's start building your brand, business & expansive creative life

Book your complimentary strategic consultation