The House is our brand & business strategic consultancy and coaching for creative leaders and leadership teams

They are either established brands at a cross-roads in their journey, such as reaching a growth threshold, or those looking to uplevel their position as a true luxury player. We use a four step process to ensure you get the results you set out to achieve:

  • 1. Discovery

    We see ourselves as your partner through this process. Our first step is to fully understand what it is you are trying to achieve, before mapping out where you are now and how to get where you want to be. We will learn as much as we can about your leadership team and your business, combining this with expert knowledge and insights from your market, competitors and audiences to ensure you are on the best path forwards that is right for you, your brand and your business.

  • 2. Foundations

    Anything you are trying to achieve needs to be built on strong foundations. This next step is where we distil your brand DNA and optimise your unique offering. We will define your brand’s positioning and strategic direction, including crucially identifying opportunities for commercial growth that are aligned with your brand. This solid base will be used as the foundation for all activity, to help you reach your goals with focus and effectiveness.

  • 3. Growth Planning

    A strategy is meaningless without a realistic action plan for how it will be brought to life. This third step is where we build a solid business growth plan, while reinforcing the hallmarks of the most desirable and successful brands in the world.  This plan will include your objectives and the results to measure success by, so we know the brand and business are making significant progress.

  • 4. Strategic Management

    To implement your ongoing activity, we can use either using your internal teams, existing agencies or introduce you to our expert network. We will serve as your advisers, steering the key activity we have mapped out for your brand and business growth. We will work with you until your brand and business are in the position we set out from the start. We also offer ongoing Strategic Advisory after agreed project work is complete as needed.

Who is this for?

This is for established brands at a cross-roads in their journey, such as hitting a growth threshold, or those looking to uplevel their position as a true luxury player. The House is also perfect for high-growth start ups wanting to develop, validate and optimise their offering before scaling.

You get global, market-leading, 121 senior advisory that has shaped many of the world's most successful brands, high-growth start ups and design-led businesses.  

Packages are bespoke depending on your exact needs. They typically start with an agreed project which can be extended for ongoing strategic advisory as needed; this includes 121 in-depth strategy sessions and daily access to our strategic consultancy, advisory and connection to our network whenever you need it.

About Joon Haque

"I’m passionate about anchoring creativity with a solid commercial foundation that allows creative leaders to live their highest potential.

I launched this Collective to champion incredible creative leaders who put their heart and soul into their work. I want to equip them with the resources to truly thrive on their own terms, so they can continue sharing their gifts for many years to come. Imagine how many people they will touch and inspire through their work. Imagine how much more beautiful the world will be because of it. 

Joon Haque - Senior Brand & Business Advisor;

Founder of Beautiful World Collective

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“Very happy to recommend Joon and the great work of her team. Our brands range from contemporary lifestyle to niche luxury for UHNW. The strategy for each is specific and the growth plans are strong. We've worked with a number of consultants in the past and none that have used this approach. Wish we'd found you years ago. ”

CM - Investment portfolio

“Working with you and your team has really changed the way we think about our brand and our place in this industry. It’s reassuring to know we are building something so strong and I know we’re in a safe pair of hands. Looking forward to continuing this great work with you.”

Miles, London - Creative Director

“What a joy. If you are looking for practical business building advice, solid strategy and a flair for creativity - this is it. You found it. Joon and Beautiful World Collective are inspiring and genuinely want you to do well. So generous with ideas. If only more consultancies were like this.”

Frank, Berlin - Bespoke Accessories Brand

“A rare breed of business minded and a creative whizz. It's uncommon someone has both sides of understanding what makes a commercial success as well as being a creative force, but Joon defies this and presents both in one person. And she's down to earth and great to work with. Always positive and level headed in any situation, she's ace.”

Simon, New York - Men's Grooming Brand

“Working with Joon has always been a pleasure. She has a knack for uncovering the main challenges in a business idea, before working up a simple and effective strategy to ensure all parties know what they're doing and can move forwards. If you want clarity in your business and to build brand appeal, this is your woman.”

Lauren - London, Interior Designer

Let's start growing your aspirational brand and business

Book your complimentary strategic consultation